Carol Franczek is a Founder of The Innovation Practice LLC.
She has an unrelenting focus on - and a wealth of ideas about - new products, new businesses models and innovation. Known for her creative and analytical strength, she has a significant track record in building and turning around businesses, developing new products, services and business models and creating and leading strong teams. Her experience spans many industries including food, home and kitchen products, technology, financial and telecommunication services.
A seasoned executive, Carol brings over 25 years of experience in marketing, market research and general management in both large corporations and start-up ventures. She has worked in major corporations including Clorox, Kraft and Information Resources in marketing, new product development and client service as well as start-ups including VisiCorp, Lightyear, Paragren Technologies and Comscore Networks.
Carol received her MBA from Columbia University in New York. She is also a trained facilitator in the Osborn-Parnes Creative Problem Solving methodology. She has been a featured speaker at many industry conferences including New Product Conferences and Frost & Sullivan.
What her colleagues say: "Coming from a career in packaged goods and start-ups herself, Carol truly understands clients' problems. She then uses her intelligence and street smarts to find all sorts of ways to help them develop - and implement - ingenious solutions."
What her clients say: "I've been to many sessions like this over the years, and this one was the best I have ever attended."
What her kids would say: "Mom, where are my shoes?"
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